IPL 2012 Carnival Ad film (Ogilvy’s Masterpiece )

 

Brand: IPL (Indian Premier League )

Marketing Campaign: IPL 2012 Carnival (The Magical Mystery Tour!)

Punch line: Ye IPL Hai Boss.

Agency: Ogilvy India Pvt Ltd

Creative Director: Abhijit Avasthi

Filmed by: Bang Bang Films.

Client: BCCI (board of cricket control in India)

Are you all set to an adventurous & nail biting cricketing carnival of different joy rides featuring “Gilly Funda”, “Slinga Malinga”, “Warrior Dada”, “Viru Whammer”, “Vettori Twirler”, “Dravid Wall”, “Dhoni Dhamal”, “Master blaster” etc. Yes the IPL season 5 will kick start from 4^th April 2012.

The IPL Carnival ad designed by Ogilvy is simply a creative masterpiece, It starts when 2 school kids were offered with a joy ride in a big carnival by the exhibition host (Makrand Deshpande). Firstly welcomed with a purple & orange caps (caps offered for highest run getter and wicket taker in IPL), The kids enjoy the carnival with fun filled games and thrilling rides on rollercoaster's named after famous cricketing names like Ganguly, Gilchrist, Sangakara and others in the IPL.

When kids were puzzled on why this hungama, The host replies “Ye IPL Hai Boss”.

Abhijit Avasthi was outstanding in crafting the IPL 2012 advertisement especially in merging cricket with a carnival experience, and also blending names of famous cricketers  to the rides & games in the carnival. The ad film is full of colours, dazzling lights, excitement, huge sets, hoardings of cricketers, rides & celebrations. The demiurgic thought from Ogilvy was given a shape by the film service and production company based in Cape Town (South Africa) Bang Bang films who shot this ad film for Ogilvy.

The ad film was aired on March 06th 2012 bringing in new flavour to cricket after Indian cricket team struggling overseas in the recent times.

 

Undoubtedly one of the finest act from Ogilvy India Pvt Ltd, I enjoyed this ad a lot. Only an agency like Ogilvy’s muscle can bring in such Brilliance.

Gear up for, The Microsoft Advertising Story Awards 2012.

 

Microsoft Corporation invites Marketing professionals, Digital media experts & Web designers from 30 countries across the globe (including India) to take part in its digital advertising/story telling contest, The Microsoft  Advertising Story Awards (MSA's) 2012. The initiative aims to figure out the diverse solutions to key business challenges organizations face within Digital Marketing space, for the year 2012-13.

 

Contestants have to submit a forward looking & world class Media plan (Media campaign) for brands or non-profit organizations. One can Use both traditional and Digital media if the campaign demands. Contestants can participate in single or in teams and winners are judged on creativity, leveraging storytelling to the campaign and how effectively the campaign uses Microsoft Advertising solutions along with other solutions like MSN Mobile, Windows Live, Xbox, Bing, Messenger etc.

A twofold contest with local rounds in 30 countries followed by global final. Two winners are awarded with The Global Microsoft Story Telling Award 2012 and also wins a two week trip to Cannes Lions festival of Creativity 2012 starting 17th June, with Microsoft Advertising's guest status. 

 

 

Entries last till 31st March '2012. Register @ https://advertising.microsoft.com/asia/msaawards/register-your-interest?s_int=AS__PREM_Story_CH_BottomContactSales_Feb2012

 

The Rajini power !

Its not just a typical Rajnikanth signature style joke, Its an another kick-ass flick featuring the dummy god of masses Rajnikanth, Recently a website dedicated to Rajnikanth went viral online as it runs  WITH OUT INTERNET CONNECTION. Yes a website which features end to end Rajnikanth from jokes to pics to his music was designed to run with out any internet support.

When you enter www.allaboutrajni.com it says, "He is no ordinary man, this is no ordinary website". It runs on Rajini Power. The only way to enter this website is by switching off your internet.Also when you try to reconnect the internet connection a warning pops-up and screams Aiyyo that was unexpected to keep browsing, switch off your internet.

a screen shot from allaboutrajni.com

Webchutney an Indian firm based out of New Delhi specialized in digital media marketing, Designed this distinctive website for Desimartini.com. They(Desimartini.com) want to do some thing parallel with, not just a super star kind of charisma that Rajni carry's.

Gurubaksh Sing creative director with Webchutney said, We designed an complex algorithm in such a way that the  site will run only when the internet connectivity becomes zero and visitors start enjoying the magic show. This website marvelled millions on digital media and social networking sites in no time. 

"To the grab attention of the online audience, we needed to show them something they've never seen before, and only a Rajini website holds the credibility to do so!".  Amit Garg, business head of  desimartini.com said.

In this online era, organisations are in a prowl for better online visibility and brand building through out the digital media space and same is the intention of Desimartini.com in launching this campaign. Recently matrimonial services firm Shaadi.com launched an online game Angry Brides (a whistle blower against the dowry practice in India) as a part of enhancing their online brand presence.

With more than 200 millions of look-ups on Google every day people search for information online to utilize this organisations provide quality and informative content online about their products & services using blogs, fan pages in social media, Youtube channel etc, thus building brand image and trust among potential and current customers.

Yenna Rascala.....That's the power of Social Media,  MIND IT..!  

Cricket, Controversies & Branding.

"Has Vaseline on the outside edge saved the day for Laxman?" tweeted by former England cricketer Michel Vaughan, responding to a controversial decision to declare Indian batsmen VVS Laxman not out during the England vs India, second Test, July 2011. Vaughn says Laxman might had used Vaseline to his bat, so the edge is not evident on the camera. Critics slashed it saying it is utter NONSENSE from Vaughan.

Out of this nonsense the creative team of HUL (Hindustan Unilever) with the help of  advertising firm Mindshare, came out with some real sense. 

They sketched a enthralling campaign that bought the petroleum jelly brand Vaseline alive with its unique print and social media campaigns.In its print ad HUL has placed a red cross-mark over a bat and mentioned as many as 30 uses of Vaseline other than using it on a cricket bat. And in the Facebook it started a campaign asking Facebook users to have their specially designed badge if they agree with their words that "Vaseline is for everything good" but not for cricket bats. This social media campaign is a big hit as many as 268,000 Facebook likes were gained on this page. Thanks to social media which allowed brand Vaseline to gain mammoth brand mileage online, even it was the most trending topic in the micro blogging site Twitter that day.


In India cricket is the oxygen for its masses & the marketing team of HUL has made the best use of it and HUL was successful in leveraging the love and support for VVS Laxman, to its brand Vaseline. They made the best use of its macro environment for good effect, A small window of opportunity was used to open doors for a unique advertising campaign.

Marketers & Media agencies around the globe are making best use of technology to changing trends to modern tools, to enhance their creativity and exploring better ways of promoting products of their clients. They are on the prowl for opportunities to showcase there creative thought.Now it proved even a sporting controversy is no exemption to a applauding marketing campaign.

No surprise even if Virat Kohli's recent gesture of showing his middle finger to Australian crowd might be in light soon.