IPL 2012 Carnival Ad film (Ogilvy’s Masterpiece )

 

Brand: IPL (Indian Premier League )

Marketing Campaign: IPL 2012 Carnival (The Magical Mystery Tour!)

Punch line: Ye IPL Hai Boss.

Agency: Ogilvy India Pvt Ltd

Creative Director: Abhijit Avasthi

Filmed by: Bang Bang Films.

Client: BCCI (board of cricket control in India)

Are you all set to an adventurous & nail biting cricketing carnival of different joy rides featuring “Gilly Funda”, “Slinga Malinga”, “Warrior Dada”, “Viru Whammer”, “Vettori Twirler”, “Dravid Wall”, “Dhoni Dhamal”, “Master blaster” etc. Yes the IPL season 5 will kick start from 4^th April 2012.

The IPL Carnival ad designed by Ogilvy is simply a creative masterpiece, It starts when 2 school kids were offered with a joy ride in a big carnival by the exhibition host (Makrand Deshpande). Firstly welcomed with a purple & orange caps (caps offered for highest run getter and wicket taker in IPL), The kids enjoy the carnival with fun filled games and thrilling rides on rollercoaster's named after famous cricketing names like Ganguly, Gilchrist, Sangakara and others in the IPL.

When kids were puzzled on why this hungama, The host replies “Ye IPL Hai Boss”.

Abhijit Avasthi was outstanding in crafting the IPL 2012 advertisement especially in merging cricket with a carnival experience, and also blending names of famous cricketers  to the rides & games in the carnival. The ad film is full of colours, dazzling lights, excitement, huge sets, hoardings of cricketers, rides & celebrations. The demiurgic thought from Ogilvy was given a shape by the film service and production company based in Cape Town (South Africa) Bang Bang films who shot this ad film for Ogilvy.

The ad film was aired on March 06th 2012 bringing in new flavour to cricket after Indian cricket team struggling overseas in the recent times.

 

Undoubtedly one of the finest act from Ogilvy India Pvt Ltd, I enjoyed this ad a lot. Only an agency like Ogilvy’s muscle can bring in such Brilliance.