Microsoft Corporation invites Marketing professionals, Digital media experts & Web designers from 30 countries across the globe (including India) to take part in its digital advertising/story telling contest, The Microsoft Advertising Story Awards (MSA's) 2012. The initiative aims to figure out the diverse solutions to key business challenges organizations face within Digital Marketing space, for the year 2012-13.
Contestants have to submit a forward looking & world class Media plan (Media campaign) for brands or non-profit organizations. One can Use both traditional and Digital media if the campaign demands. Contestants can participate in single or in teams and winners are judged on creativity, leveraging storytelling to the campaign and how effectively the campaign uses Microsoft Advertising solutions along with other solutions like MSN Mobile, Windows Live, Xbox, Bing, Messenger etc.
A twofold contest with local rounds in 30 countries followed by global final. Two winners are awarded with The Global Microsoft Story Telling Award 2012 and also wins a two week trip to Cannes Lions festival of Creativity 2012 starting 17th June, with Microsoft Advertising's guest status.
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