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kishan's Voice: Kolkata Knight Riders New Logo (The Brand Makeover)

Wednesday, February 15, 2012

Kolkata Knight Riders New Logo (The Brand Makeover)

 

Kolkata Knight Riders with a Brand makeover,  ready to play in IPL season 5. 

Marketing Campaign - “New Dawns, New Knights”

Agency - “Lambie-Nairn” (Branding agency from London specialized in Brand identity, Design, and Corporate identity)

Designer - Sophie Lutman (Creative Director at Lambie-Nairn)

bbb

The new logo and a refreshing marketing campaign from KKR aims at bringing in a new look Print for the franchise that appeals to wider audience & create a greater brand resonance . The new logo was designed with Gold & blue colors (previously gold and Black) giving it a distinct makeover. The marketing campaign also has a new punch line “New Dawn, New Knights” from “Go for Gold be a Knight Rider” previously. KKR has good brand equity with corporate’s like Nokia, Reebok, dish tv continue their sponsorship with the franchise.

This move has came after four flop shows by KKR in the IPL. The Franchise wants itself  branded more closer to Kolkata cricket fans after losing its way by the exit of  local lad and former Indian skipper Sovrav Ganguly. Performance on field matters more than any other communication or branding gesture, but the brand equity would soar new heights if KKR manage to ride well in the coming  IPL season.

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